Amazon Introduces Ad-Supported Option for Prime Video, Offers Ad-Free Tier for Additional Fee

Amazon Prime Video, one of the last major streaming services without regular commercial breaks, plans to introduce TV commercials in early 2024. This move follows other streaming platforms like Disney+, Netflix, and Warner Bros. Discovery's Max that offer ad-supported tiers. Amazon intends to run fewer ads than traditional broadcasters, with a benchmark of four minutes per hour. Viewers who want an ad-free experience can pay an additional $2.99 per month. The decision to include ads aims to support Amazon's investment in content and increase profitability. However, concerns arise about the potential for increased ad loads and the impact on the streaming experience.