All articles tagged with #tv commercials
The U.S. government plans to implement reforms requiring prescription drug ads to include full safety warnings, which could lead to reduced advertising spending on TV, negatively impacting broadcasters and media stocks like Nexstar, Disney, and Comcast. The changes aim to curb misleading advertising but may face legal and industry pushback, creating uncertainty about the future of pharmaceutical advertising on television.
Amazon Prime Video, one of the last major streaming services without regular commercial breaks, plans to introduce TV commercials in early 2024. This move follows other streaming platforms like Disney+, Netflix, and Warner Bros. Discovery's Max that offer ad-supported tiers. Amazon intends to run fewer ads than traditional broadcasters, with a benchmark of four minutes per hour. Viewers who want an ad-free experience can pay an additional $2.99 per month. The decision to include ads aims to support Amazon's investment in content and increase profitability. However, concerns arise about the potential for increased ad loads and the impact on the streaming experience.