"Wendy's Dynamic Pricing Backlash Sparks Burger King's Free Whopper Deal"
TL;DR Summary
Burger King offers a free Whopper or Impossible Whopper with a $3 purchase in response to Wendy's backlash over plans to implement dynamic pricing, which adjusts prices based on demand. Wendy's clarified that it will not implement surge pricing and stated that any future tests will be designed to benefit customers and restaurant crew members.
- Burger King offers Whopper deal after Wendy’s ‘dynamic-pricing’ backlash KTLA Los Angeles
- Surge in Wendy's complaints exposes limits to consumer tolerance of floating prices The Associated Press
- Wendy's backs off dynamic pricing after internet backlash Detroit Free Press
- Wendy's, burned by CEO comment, vows no price surges for burgers Yahoo Finance
- Burger King Has Free Whoopers After Wendy's Announces 'Dynamic Pricing' PEOPLE
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