Swiss Economy Faces Challenges Amid Rising Tariffs and Global Shifts
TL;DR Summary
A 39% U.S. tariff on Swiss watches is likely to increase prices, potentially reducing affordability for Gen Z buyers and shifting demand towards pre-owned and domestic markets, while impacting the Swiss watch industry and its supply chains.
- Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby Fortune
- Vice-president of German parliament in favour of Switzerland joining EU SWI swissinfo.ch
- Swiss Economy Slows Sharply as Tariffs Weigh The Wall Street Journal
- The Swiss lived in splendid isolation for years. Trump’s tariffs have shattered that complacency The Guardian
- Swiss Economy Unexpectedly Expanded Before 39% Tariff Hit Bloomberg
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