Pacers-Thunder NBA Finals Highlights Small-Market Impact and Betting Odds

The NBA Finals featuring small-market teams Indiana Pacers and Oklahoma City Thunder is unlikely to significantly impact the league's short-term revenue, as its major income sources like TV rights are fixed through long-term deals. While merchandise sales and ticket revenue may decline compared to larger markets, ratings are not directly tied to financial success in the short term, and the league's future earnings are secured by existing media contracts. The series' ratings are expected to be modest, but longer series could boost ad revenue for broadcasters.