Overstock.com Transforms into Bed Bath & Beyond: A Revival Story

Overstock.com is rebranding its website using Bed Bath & Beyond's name after acquiring intellectual property from the bankrupt company. The move aims to modernize Bed Bath & Beyond's outdated business model and leverage Overstock's focus on home goods. The new website will feature familiar products, common suppliers, and reinstated loyalty points for Bed Bath & Beyond customers. However, physical stores are not part of the plan, as Overstock believes they are an unnecessary expense. The website will offer back-to-school deals and dorm supplies, with registry signups starting in 2024.