Meta Launches Ads and Paid Subscriptions on WhatsApp
TL;DR Summary
Meta is launching advertising in WhatsApp's Status section to increase revenue, allowing businesses to promote and subscribe to channels, while maintaining end-to-end encryption for messages and calls. The move marks a shift from WhatsApp's original no-ads policy, aiming to monetize the platform's 3 billion users and 200 million business accounts.
- Meta introduces advertising to WhatsApp in push for new revenues Financial Times
- Meta is finally bringing ads to WhatsApp CNBC
- WhatsApp Introduces Ads in Its App The New York Times
- WhatsApp to start showing more adverts in messaging app BBC
- WhatsApp to Show Ads, Offer Paid Subscriptions for First Time Bloomberg
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