Ford Reassesses EV Strategy Amid Sales Challenges and Production Cuts
TL;DR Summary
Ford is ending production of the high-end $70,000 F-150 Lightning EV pickup due to poor sales and shifting focus to more profitable hybrid and extended-range electric vehicles (EREVs), with plans to introduce affordable EVs starting around $30,000 and aiming for profitability by 2029.
- Ford CEO says the $70,000 Lightning EV pickup wasn’t selling, but this new version will Electrek
- Opinion | Ford Learns a Brutal EV Lesson The Wall Street Journal
- Ford cuts electric F-150 Lightning production, takes $19.5B charge in strategic shift Fox Business
- Ford takes $19.5 billion hit as it pulls back on electric vehicle plans, halts F-150 Lightning production CNN
- Ford Follows Customers to Drive Profitable Growth; Reinvests in Trucks, Hybrids, Affordable EVs, Battery Storage; Takes EV-Related Charges Ford From the Road
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