Cracker Barrel's Logo Redesign Sparks Backlash and Stock Drop

Cracker Barrel, a restaurant and general store chain founded in 1969, has a long history marked by various controversies including a recent logo change that sparked social media backlash, as well as past issues with discrimination and trademark disputes. Originally inspired by roadside country stores, it expanded rapidly after going public in 1981, but faced challenges such as the end of gas sales post-1970s, discrimination policies in the 1990s, and legal disputes over branding. Despite these, it remains a notable American brand with a rich history.