Consumers Take Legal Action Against Starbucks for Misleading Fruit Drinks

Fed-up consumers are increasingly taking major food and beverage companies to court over misleading advertising claims. Recent examples include Starbucks being sued for its fruit-based drinks lacking the fruits in their names, and accusations against companies like Barilla, Burger King, Buffalo Wild Wings, Subway, and Taco Bell for misrepresenting their products. While companies can make opinion claims about their products, false factual claims are not allowed under false advertising law. The growing mistrust of companies and the ability to share experiences online have contributed to the rise in litigation. Law firms specializing in food and beverage false advertising cases recruit plaintiffs for possible class-action suits, with attorneys' fees being a significant incentive. The increase in deceptive-marketing cases may lead companies to be more cautious in their future advertisements.