Apple Reduces Vision Pro Production Amid Weak Sales
TL;DR Summary
Apple has reportedly cut production and marketing of its Vision Pro headset due to poor sales, with estimates suggesting only 45,000 units sold last quarter. The high price, limited app ecosystem, and user discomfort have contributed to its underwhelming performance, leading Apple to shift focus towards AI-enabled devices and away from virtual reality headsets.
- Apple reportedly cuts production of Vision Pro headset after poor sales The Guardian
- Apple cuts Vision Pro production and marketing after weak sales Financial Times
- No Apple Vision ‘Air’ in 2026? Why First-Gen Owners May Benefit The Mac Observer
- Apple Pulls Back Vision Pro Production amid Muted Demand TipRanks
- Apple Vision Pro's Future Could Be In Big Trouble As Production Stalls HotHardware
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