Jaguar Unveils Controversial 'Type 00' Electric Car After Leak

TL;DR Summary
Jaguar has unveiled its new concept car, "Type 00," as part of its controversial rebranding campaign focused on "exuberant modernism." The rebrand, criticized for being "woke" and not featuring cars, aims to transition Jaguar to an all-electric future, with the first electric model expected in 2025. The concept car, revealed at Miami Art Week, features innovative design elements like butterfly doors and a panoramic roof, and showcases Jaguar's new logo. The rebranding has sparked debate over its direction and target audience, with some experts questioning its effectiveness.
- Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car Business Insider
- Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand WIRED
- Jaguar unveils much hyped electronic car hours after online leak The Guardian
- Jaguar’s ‘Barbie pink’ electric car leaked online Yahoo! Voices
- Jaguar reveals 'Type 00' concept car, first under controversial new brand identity CNBC
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