Jaguar Unveils Controversial 'Type 00' Electric Car After Leak

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Source: Business Insider
Jaguar Unveils Controversial 'Type 00' Electric Car After Leak
Photo: Business Insider
TL;DR Summary

Jaguar has unveiled its new concept car, "Type 00," as part of its controversial rebranding campaign focused on "exuberant modernism." The rebrand, criticized for being "woke" and not featuring cars, aims to transition Jaguar to an all-electric future, with the first electric model expected in 2025. The concept car, revealed at Miami Art Week, features innovative design elements like butterfly doors and a panoramic roof, and showcases Jaguar's new logo. The rebranding has sparked debate over its direction and target audience, with some experts questioning its effectiveness.

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