"Oura Ring Expands Reach with Amazon Sales Amid Wearables Competition"

Oura, a health and wellness wearable company, is expanding its retail presence by selling its smart rings on Amazon, following a successful partnership with Best Buy. The move comes as the company faces competition from Samsung's upcoming Galaxy Ring and other wearables offering more health benefits. Oura's emphasis on sleep-related data and other biometrics has set it apart in the market, with over one million rings sold to date. The company aims to use Amazon as a platform to educate consumers about the benefits of its ring-based wearables and welcomes Samsung's entry into the category as a validation of the market.