Embracer CEO Considers Raising Game Prices Above $70

1 min read
Source: IGN
Embracer CEO Considers Raising Game Prices Above $70
Photo: IGN
TL;DR Summary

Embracer Group's CEO Lars Wingefors has discussed the possibility of increasing video game prices beyond $70 due to rising development costs and market competition. Despite the industry's struggles and the trend of gamers favoring older live service games, Wingefors suggests that higher prices could lead to more game releases. However, Embracer is waiting for another company to make the first move before implementing such a price hike.

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