"Google's AI-Powered Search: Battling Spam, Scams, and Malware"

1 min read
Source: The Register
"Google's AI-Powered Search: Battling Spam, Scams, and Malware"
Photo: The Register
TL;DR Summary

Google's new AI-generated search results feature, Search Generative Experience (SGE), is reportedly being plagued by spammy and malicious links, similar to the issues seen in regular search results. SEO expert Lily Ray discovered that spammers and scammers are manipulating long-tail, local results to boost themselves in ranking, and these same malicious links are now showing up in SGE results. While Google claims to be updating its spam-fighting systems to safeguard SGE, concerns remain about the safety and quality of the results being displayed to the public.

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