Google AdSense Implements Per-Impression Payments for Publishers in 2024

Google is making two changes to its AdSense program, moving from per-click to per-impression payments and adjusting the revenue share structure. The move to per-impression payments aims to provide consistency and transparency for publishers across Google's products and third-party platforms. The revenue share structure will be split into separate rates for the buy-side and sell-side, with publishers receiving 80% of the revenue after fees. These changes will take effect in early 2024 and are not expected to impact publishers' earnings.