EU's Crucial Role in Preserving Android's Future in the US

Apple's dominance in the US smartphone market continues to grow, with the iPhone accounting for 55% of the market in Q2 2023. Android OEMs are facing challenges in the US due to Apple's status as a symbol of elitism and the perception that Android is inferior. Apple's iMessage, which poorly handles communication with Android users, has contributed to this perception. However, the European Union's crackdown on Apple may provide a lifeline for Android. Mandates for interoperability and a common charging standard, as well as a closer look at Apple's restrictive NFC policies, could level the playing field and make it easier for users to switch between Android and iOS in the future.