EU Groups Accuse Apple of Misleading 'Carbon Neutral' Claims

Europe's leading consumer group, The European Consumer Organisation (BEUC), has criticized Apple for its "scientifically inaccurate" claims of aiming for carbon neutrality, calling it greenwashing. The European Parliament and Council have agreed to ban marketing using greenwashing buzzwords and claims based on emissions offsetting schemes by 2026. Apple's claims of being carbon neutral have been questioned, with experts stating that planting trees alone won't solve climate change. The company plans to achieve carbon neutrality by the end of the decade through various initiatives, including using recycled materials and renewable energy. However, critics argue that true net-zero emissions remain a challenge as long as it affects profits.