Apple Eyes Entry into Smart Glasses Market with New Developments
TL;DR Summary
Apple is reportedly exploring the smart glasses market through an internal study called 'Atlas' to gather employee feedback on existing products. This move could position Apple as a competitor to Meta's Ray-Ban smart glasses, though any product launch is years away. Additionally, Apple plans to invest nearly $10 million in Indonesia to address a sales ban on its latest iPhones due to local content requirements. The company is also investing $1.5 billion in Globalstar to enhance iPhone satellite services.
- Apple reportedly devising plans to enter smart glasses market Yahoo Finance
- Apple Explores Push Into Smart Glasses With ‘Atlas’ User Study Bloomberg
- The smart glasses battle heats up – Apple and OpenAI tipped to be working on Meta-rivaling wearable TechRadar
- Apple's Internal Survey About Smart Glasses Hints at Future Product Plans MacRumors
- Apple Reportedly Weighing Smart Glasses Push PYMNTS.com
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