TikTok's Search Results Flooded with Ads

TikTok will now display sponsored content in search results, allowing advertisers to place ads alongside organic content. The ads will appear with a "sponsored" label and will be pulled from other videos the brand is running on the platform. This move suggests that TikTok's search pages are becoming valuable placement for advertisers, as more young people are using the app as a Google replacement for product recommendations and other searches. However, TikTok's search function is not as developed as Google's, and the platform has previously struggled with moderating content in search results.