"TikTok's Search-Boosting Creator Rewards Program Expands Globally"

TikTok is introducing a new metric called "search value" to determine creator payouts, incentivizing creators to produce content aligned with user searches. This move is part of the platform's Creator Rewards program, which also focuses on originality, play duration, and audience engagement. TikTok's emphasis on search-related content reflects its growing role as a search engine, with a recent report indicating that a significant portion of users utilize the app for search purposes.