TikTok's 'PinkyDoll' and the Lucrative World of NPC Streaming

TikTok creator PinkyDoll, also known as Fedha Sinon, has gained internet fame and is making around $7,000 a day by pretending to be a non-playable character (NPC) on the platform. Viewers pay real money to send her gifts and watch her perform bizarre gestures and phrases like "gang gang" and "ice cream so good." Sinon, who turned to TikTok after her cleaning company folded, streams for six hours a day and has amassed almost 820,000 followers. While some experts suggest the appeal may be rooted in fetishism, Sinon remains focused on her lucrative career and is unbothered by criticism.