"Instagram's 2023 Content Ranking System and Algorithm Explained"

Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Instagram uses multiple algorithms, classifiers and processes – each serving a specific purpose – to determine what Instagram users see. Instagram ranks content differently in different parts of the app. Instagram's Feed is a mix of content from accounts that a user follows, recommended content and ads. The "input signals" Instagram looks at for Stories include shared by accounts you follow, viewing history, engagement history, and closeness. Explore is where Instagram recommends images and videos from accounts a user doesn't follow. The most important signals Instagram looks at for Reels are user activity, the user's history of interactions with an account, reel information, and creator information.