ChatGPT to Trial In-Chat Ads With Clear Labeling

OpenAI will begin testing ads inside ChatGPT in the United States with a global rollout planned later. Ads will appear in separate, clearly labeled boxes beneath the assistant’s responses and will not influence what ChatGPT says. OpenAI says it won’t sell user data to advertisers, and advertisers will see aggregate metrics; some conversation data may be used for targeting, with an option to disable data for ads. Ads won’t appear in sensitive topics or to users under 18, and won’t be shown to Plus/Pro/Enterprise subscribers. More details on advertising programs are expected in the coming weeks.