Instagram introduces support for up to 5 links in bio, challenging Linktree.

Instagram now allows users to add up to five links to their profile bios, a feature that was previously only available through third-party providers like Linktree. The move comes after years of complaints from creators and is likely a response to TikTok's stricter limitations on clickable links. The feature is available to all accounts, including business and creator accounts, and allows users to add links to external websites and their Facebook profile. However, links open within the Instagram app and not in a separate browser window.