Instagram Boosts In-Bio Links to Compete with Linktree

Instagram's new feature allowing users to add up to five links to their bio may have a negative impact on link-in-bio companies like Linktree, but some analysts believe these companies will survive due to their more robust offerings and analytics capabilities. While Instagram's feature may benefit the platform, some users prefer the customization and focus provided by link-in-bio services. The future of Instagram's link-in-bio service remains uncertain, but it may roll out analytics if it proves popular.