The Science of Inattentional Blindness: Revisiting the Invisible Gorilla Experiment.

Researchers at New York University have recreated the classic 'invisible gorilla test' from over 20 years ago to understand inattentional blindness. Participants were asked to count how many times people wearing white passed the ball, while an unexpected gorilla ran through the crowd. The study found that people are more likely to spot fast-moving unexpected objects than slower ones, which may be linked to our primal predator-detecting instincts. Inattentional blindness is a cognitive deficit that refers to an inability to notice unexpected objects when focused on a specific task.