"Reviving Reddy Kilowatt: The Resurgence of an Unhinged Electricity Mascot"

The author argues that electric cars need a new image to appeal to enthusiasts of internal combustion engines, suggesting that Reddy Kilowatt, a 20th-century electricity mascot, could make a comeback. Reddy Kilowatt represented both the marvel and dangers of electricity, but his association with consumption and environmental concerns hindered his popularity. However, the author believes that highlighting the power and excitement of high-voltage electricity could attract more ICE enthusiasts to electric cars. By distancing electric propulsion from its political and environmental baggage, a character like Reddy Kilowatt could help establish electric cars as fun and powerful alternatives.