"Revolutionizing Strength Training with Muscle Load Tracking"

WHOOP has launched Strength Trainer, a first-of-its-kind wearable that quantifies the muscular load of strength training by tracking weights, reps, and sets. The device uses biomechanics to track the impact of various strength training exercises on the body and calculates the volume and intensity of each repetition to generate a unique muscular load for every strength training session. The device fills a critical gap in the wearables space by quantifying both cardiovascular and muscular load for a comprehensive view of training efforts, allowing users to train more effectively and efficiently.