"Ubisoft Urges Gamers to Embrace Game Ownership Shift"

Ubisoft's director of subscriptions, Philippe Tremblay, suggests that gamers need to get comfortable with not owning their games, as the industry shifts towards subscription services like Ubisoft+, Xbox Game Pass, and EA Play. While Ubisoft's subscription service has seen success, concerns about ownership arise as digital content can be removed, as seen with Sony's removal of purchased Discovery content. The decline of ownership is not unique to Ubisoft, as Steam also operates under a licensing model. The convenience of subscription services is undeniable, but the proliferation of individual services may lead to fragmented content and increased costs for consumers.