Xbox CFO Acknowledges Slow Console Growth, Focuses on High-Margin Sales with PlayStation & Nintendo

Xbox Chief Financial Officer Tim Stuart reiterated that Microsoft's acquisition of Activision-Blizzard-King was primarily driven by the desire to secure a foothold in the mobile gaming market, as the Xbox console audience isn't growing rapidly. Stuart highlighted the success of mobile games like Candy Crush and Call of Duty Mobile, stating that the majority of gamers play on mobile devices. He also discussed plans to make Call of Duty a high-margin first-party business for Microsoft, expanding sales on rival platforms like PlayStation and Nintendo. Additionally, Stuart mentioned the potential integration of Blizzard's World of Warcraft franchise into the Xbox console and hardware business, bringing in high-margin revenue.
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