"Ubisoft+ Evolution: Embracing Game Ownership Shifts"

Ubisoft rebrands its subscription service to include a lower-priced "Classics" tier, aiming to make players comfortable with not owning their games. The company's director of subscriptions, Philippe Tremblay, envisions a consumer shift similar to the transition from physical media to streaming services for CDs and DVDs. Despite the appeal of accessing a range of Ubisoft games for a monthly fee, concerns arise about the longevity of the service and the potential loss of access to games in the future.