"Xbox's Phil Spencer Pushes for Epic Games Store Integration"

Phil Spencer, CEO of Gaming at Microsoft, envisions breaking down the walled gardens of game consoles by allowing other video game retailers like Epic Games Store and Itch.io to exist on Xbox, aiming to provide players with more freedom and choice in where they buy games. Spencer believes that the traditional model of subsidizing hardware and locking players into closed ecosystems may not be sustainable in today's gaming landscape, and he advocates for scrapping exclusivity on more Xbox games to create a more open gaming ecosystem similar to the PC market.