Rockstar's Silence on GTA 6 Sparks Fan Theories and Trailer Hype
TL;DR Summary
A former Rockstar Games developer, Mike York, suggests that the studio's silence on GTA 6 is a deliberate marketing strategy to fuel fan theories and discussions, effectively creating free publicity. York explains that this secrecy generates allure and mystery, keeping fans engaged and speculating, which the developers enjoy observing. Despite some theories being unsolvable or mere trolls, this approach maintains community interest and excitement, as evidenced by GTA 6 winning the Most Wanted Game award at the Golden Joystick Awards.
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