Microsoft's Phil Spencer candidly reflects on Xbox's past and future.

TL;DR Summary
Microsoft Gaming CEO Phil Spencer admitted in a recent podcast interview that Xbox cannot win the "console war" against rivals Nintendo and Sony when using conventional strategies. Spencer said Xbox would be focusing its energies on Game Pass, Xcloud, and ensuring that its games work seamlessly across all devices. He downplayed the idea that Xbox could eclipse its rivals by merely creating games, saying it doesn’t "relate to the reality of most people."
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