AAA game development budgets hit new heights.

The Competition and Markets Authority's report on Microsoft's failed acquisition of Activision Blizzard reveals that game development budgets for AAA titles are "reaching unprecedented ranges," with budgets for games greenlit for release in 2024 or 2025 exceeding $200 million. Call of Duty's development budgets have gone over $300 million, while the next Grand Theft Auto title is expected to hit $250 million or higher. One publisher discussed how just one AAA game could see a development budget ranging between $90 million and $180 million, while the marketing budget could hit anywhere between $50 million and $150 million.