"Why Penn State Hasn't Sold Coke for Decades"

Penn State University has exclusively offered Pepsi products since 1992, citing that the brand more closely aligns with university values and offers a broader range of products than other suppliers. A study conducted at Baylor College of Medicine found that in a blind taste test, more participants preferred the taste of Pepsi, but in a non-blind taste test, participants chose Coke due to the brand's pervasive marketing tactics. Revenue from Penn State's continuing contracts with Pepsi has helped fund construction projects on campus.