"Why Penn State Hasn't Sold Coke for Decades"

Penn State has exclusively offered Pepsi products since 1992, citing that the brand more closely aligns with university values and offers a broader range of products than other suppliers. A 2023 10-year contract between Penn State and Pepsi will continue to fund construction projects. In a blind taste test, more participants preferred the taste of Pepsi, but in a non-blind taste test, participants chose Coke, possibly due to Coke's pervasive marketing tactics.