Amazon's Immersive Shopping Experience Takes Off.

Amazon has launched a new feature called Amazon Anywhere, which allows members to sync their accounts to popular mobile apps, virtual worlds, and video games to buy physical products. The feature is being rolled out in Peridot, an augmented reality game created by Niantic, the makers of Pokémon Go. Users can buy anything from t-shirts to phone accessories featuring their favorite magical creatures without leaving the app. Developers are welcome to sign up to add Amazon Anywhere to their games and virtual worlds, giving their merchandise more exposure to their target audiences.