From Slop to Science: The Rise of Boy Kibble

After a colonoscopy found benign polyps, food creator Patrick Kong adopted a batch-cooked, macro-focused diet he calls “boy kibble,” a lean, efficient alternative to the internet’s “girl dinner.” The trend—men using protein-forward, calorie-controlled meals to hit fitness goals—is analyzed as a gendered reframing of dieting, reflecting broader cultural conversations about masculinity, nutrition, and optimization, and gaining traction online as fitness influencers shape how meals are prepared and consumed.