"Imagination: The Key to Innovative Breakthroughs"

As companies face challenges in finding growth through traditional means, the authors present a six-step cycle for fostering creative thinking and driving innovation, emphasizing the importance of imaginative products and offerings in expanding demand. Their analysis of over 2,000 large companies reveals that sales growth plays a significant role in long-term value creation, with the majority of total shareholder return attributed to it over both five and ten-year periods.