NYT Expands Crossword Empire with Midi, a 9x9 Daily
TL;DR Summary
The New York Times adds Midi Crossword, a 9×9 daily puzzle, to its NYT Games lineup, sitting between the Mini and the Daily Crossword for subscribers. The move is designed to grow daily engagement at minimal incremental cost, with puzzles paid to contributors (roughly $500 per puzzle, more for Sundays) and some in‑house production by puzzle editor Ian Livengood; Games is a sizable business—over a million subscribers and billions of plays, contributing around $50 million in annual revenue.
Topics:technology#business#crossword-puzzles#digital-publishing#midi-crossword#nyt-games#subscription-model
- The New York Times is adding another daily crossword, because why not Nieman Lab
- NYT Crossword Answers for Feb. 26, 2026 The New York Times
- Introducing the Midi, a New Crossword Offering From New York Times Games The New York Times Company
- A Mid(i) crossword. The Verge
- The Midi is meticulously designed to be your new go-to, midsize crossword. This “Goldilocks” puzzle is a delightful path to daily success, serving as a powerful confidence and habit builder, especially for players who may find the Daily Crossword a bit daunting facebook.com
Reading Insights
Total Reads
1
Unique Readers
4
Time Saved
8 min
vs 9 min read
Condensed
95%
1,624 → 78 words
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