Inside the Timepiece Treasury: François-Henry Bennahmias' Audemars Piguet Watch Collection

François-Henry Bennahmias, the outgoing CEO of Audemars Piguet, reflects on his 29-year journey with the brand, discussing key moments that shaped its success. From starting as a salesperson in France to becoming the global CEO, Bennahmias played a pivotal role in transforming Audemars Piguet into a billion-dollar brand known for its fine haute horlogerie and appeal to a wider audience. He highlights significant milestones such as the introduction of limited edition watches, collaborations with celebrities like Arnold Schwarzenegger and Jay-Z, and the launch of game-changing timepieces like the Royal Oak Perpetual Calendar in ceramic. Despite being a maverick and risk-taker, Bennahmias is praised for his authenticity, pushing boundaries, and creating a sense of family within the company. The watch community may not always understand him, but his impact on the industry is undeniable.