Apple Projects Record-Breaking Holiday Sales Amid Budget Tightening
TL;DR Summary
Apple is projected to achieve its first-ever $140 billion quarter this holiday season, driven by strong sales growth of 10-12%, primarily from wealthy consumers in the US, despite broader economic challenges and tightening budgets among the general population. Retail stores are preparing for the holiday rush with store rearrangements, but no new product launches are expected.
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