Sunscreen Sales Skyrocket as Sun Protection Becomes a Top Priority

The global sunscreen market is booming, with the value of sun care products projected to reach $14 billion by 2028. This growth is attributed to a shift in the market, with sunscreen formulas becoming more fun, personalized, and suitable for everyday use. Social media and influencers have played a significant role in promoting the importance of sunscreen, particularly among younger individuals. Prestige brands and celebrities have also contributed to the rise in daily SPF use. Additionally, larger skincare trends, such as the popularity of serums and multi-step routines, have increased the need for sun protection. Consumers are advised to look for broad-spectrum protection and an SPF of at least 30, while also considering individual needs and preferences.