Google to Utilize AI for Ad Creation and Customer Service.

Google is reportedly working on generative AI tools, powered by PaLM 2, that will help advertisers and YouTube creators create media assets. The tools will generate media assets, including titles and descriptions, based on relevant topics. Amazon and Meta are also testing generative AI for advertisers. The integration of generative AI by Google will be worth testing to see if it helps improve performance, especially with conversion rates down and CPLs up. The official announcement of these AI solutions may be made at the upcoming Google Marketing Live event.