"Google Empowers Demand Gen Advertisers with Generative AI Image Tools"

Google is integrating generative AI into Demand Gen campaigns, allowing advertisers to create custom visuals for their promotions in various Google ad formats. The new generative image tools enable more efficient testing of creative concepts and the creation of tailored visuals for specific campaign types. This could help enhance the effectiveness of ad promotions by providing custom visuals aligned with size requirements and product placement, though the primary generation process focuses on creating visuals from prompts.