Florida High Schools Approve NIL for Student Athletes

The Florida High School Athletic Association has approved Name, Image, and Likeness (NIL) deals for high school athletes, allowing them to profit from endorsements starting in the 2024-25 season. The new rules prohibit using school properties in NIL deals and ban certain types of endorsements. Schools are also forbidden from using NIL as a recruitment tool. This move aligns Florida with over 30 other states that permit NIL deals for high school athletes, though concerns about regulation and potential issues similar to those in college sports remain.