"ESPN's Survival Strategy: Navigating the Changing Media Landscape"

1 min read
Source: CNBC
"ESPN's Survival Strategy: Navigating the Changing Media Landscape"
Photo: CNBC
TL;DR Summary

As cable TV subscriptions decline, ESPN is adapting with a new two-part streaming plan to reinvigorate growth, including making ESPN available outside the traditional cable TV bundle and launching a flagship streaming service in 2025. The company's revenue growth has slowed, prompting a shift away from relying on price increases. ESPN executives acknowledge the industry's transition to digital and are focused on catering to younger fans through unprecedented personalization and integration with ESPN Bet and fantasy sports.

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