The Looming Threat of Trump's 2024 Presidency.

Pollsters are concerned about accurately measuring support for Donald Trump in the 2024 election, as his supporters have been difficult to reach and often not included in polls. Pollsters have made adjustments to their methodology, such as using voters' self-reported 2020 presidential vote as a variable, but are not confident they have fixed the problem. The best way to reach less-engaged voters remains traditional phone surveys, but some pollsters have replaced or eschewed this method to save money. Overall, pollsters are cautiously optimistic after largely nailing the 2022 midterms, but are still worried about accurately measuring support for Trump in 2024.